For any good business to succeed it requires a well throughout business plan, that's why at Cyberface we give a significant amount of attention to the planning and variables of any project.
A project is analyzed from a usability to visibility perspective which is backed
by years of experience of designing a number of websites.
Our approach is one that is hands on and personal, for us to understand what
you want to achieve from the internet we need to understand how your business
works and what are the keys aspects that we can use to develop an effective marketing
Every web site either formally or informally follows the following path to
Creating the blue prints of the website, it is at this stage that we conduct
competitive analysis and work out our users experience on the website. We also
spend some time working out expansion plans and monthly promotional campaigns.
For your website to be found on the internet it has to be written in a way that
the search engines can find and categorize you. Search engines constitute for
almost 70% of the traffic to your website and have to be given a considerable amount
of attention to when setting up the content for the website.
Search Engine Optimization & Keyword identification
Once the copy for the website has been collated, we would then need to go through
it once again looking for relevance, keywords, composition and key phrase strength.
Concept Design & Template Creation
It is at this stage of the project we begin to look at the look and feel of the
website. The site's concept is done to establish what are the structural, visual
and static elements of the website. Each client is presented with atleast 2 concepts
to chose from each designed with key usability principles in place.
The concept is then taken to the coding team who create the pages of the website
along with the navigation systems.
The site is then taken in for coding of forms, newsletter subscription boxes
and other various dynamic features that we introduce to clients mainly to increase
the response rate of the website.
Once all the coding is complete we then look at the site from an aesthetics perspective.
As much as its important to make sure that a website is designed to be found
with ease on the net, you have to ensure that once the end user clicks onto your
website, their experience is pleasurable.
Integration & Testing.
At this stage we load the website onto the hosting servers and ensure that all
is working properly.
The client now gets the first look at the first draft of the website with a consultant
making notes of changes that need to be made.
Review & Changes
The client then sees the website with the items changed and we run through the
experience once again ensuring that all systems are in place and responding to
the right audience.
Review & Final ammendments
Activate the new website.
Post Site Production
Most post production campaigns are designed with alot of correspondance between
the clients and the consultants. The goal is to establish some sort of consitent
effort towards your online marketing campaign. A website is like any business,
as much as you have invested the time and money to set it up you still need to
show up in the morning and manage the operations of it. A website needs work in order
for it to work for you, the entry level website that we design for our clients
is developed with a foundation that can support growth. Growth is determined
by interests and trends, and through consultation, updates to the website and
finally a growing newsletter list we develop the website to work as an integral
part of your markering campaign. Some of the services that we provide for our
clients after the sites are designed are:
Search Engine Submission.
Additional Functionality Features.
Each project follows this process as it evolves from a number of ideas to
the final media, and our clients play a significant role in making the website
a success. With constant attention and fine tuning you could turn your website
into a reliable and effective revenue source or marketing tool.